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23.02.2010 | Mobile Marketer Snickers ties first branded mobile game to in-store marketing Mars Inc.’s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest. The Snickers mobile soccer game is available on Java phones, the iPhone and iPod touch across all of Scandinavia. Mars Inc. tapped sister companies Mobiento, an ad agency, and Adiento, a mobile ad network, to power the campaign and build the mobile site. For the full article, click link below. |
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